0013: Chris Shreeve | PrograMetrix
Update: 2020-07-01
Description
For many years the confusing and often conflicting cannabis laws caused many digital advertising platforms to prohibit cannabis online marketing. The Covid-19 economic disruption has forced cannabis business to adjust their business models and how they communicate with their customers. Chris Shreeve from PrograMetrix joins Dan Humiston to talk about the industries rapid transition to programmatic advertising.
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